Honda Experience
Two studies, gated for Honda
Generative and evaluative research from Honda’s connected-vehicle and EV commerce programs. Enter the code shared with you to continue.
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Honda Experience
Connected-vehicle research at Honda
Two case studies from Honda’s digital experience programs, shown here in a client-redacted edition.
- American Honda Motor Co. Connected Vehicle Ownership The brief said fix the app. The research found that owners live one journey across seven organizations.
- American Honda Motor Co. Frictionless Vehicle Entry & Exit An eight-stage journey model built to locate the exact seams where trust breaks.
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