Mandar Bhoyar

Core UX research

• Lead foundational, generative, and evaluative research across the vehicle ownership lifecycle, including HondaLink connected-vehicle experiences, web and mobile touchpoints, in-vehicle interactions, EV shopping, onboarding, vehicle management, maintenance, service, and support.
• Led mixed-methods evaluation of desktop and mobile digital experiences, integrating interviews, task behavior, ratings, and observation to separate usability behavior from comprehension impact.
• Spearheaded research for the Honda and Acura EV digital sales platform, synthesizing heuristic evaluations, qualitative interviews, and Voice of Customer evidence into a prioritized backlog for engineering.
• Pioneered AI-assisted qualitative synthesis with human review, reducing analysis time by 60% and accelerating delivery of traceable, actionable insights to product teams.

Experience & product strategy

• Use foundational research to shape the Honda Digital Experience strategy and the 2026 model year vision, prioritizing opportunities by customer value, business impact, and technical feasibility.
• Translate cross-study evidence into experience principles, product requirements, prioritized roadmaps, and recommendations guiding UX, product, engineering, CX, and business decisions.
• Designed a decision-oriented UX metrics framework for HondaLink combining qualitative and quantitative measures of task success, reliability, effort, confidence, trust, engagement, support cost, retention, and brand impact.
• Guide global UX, CX, product, and business teams in applying customer journey principles to personalization.
• Facilitate workshops and mentor product managers and designers in scoping, moderation, analysis, and evidence-based decision-making.

• Led end-to-end research for a map-based automotive repair discovery product, using semi-structured interviews to uncover customer needs and translate findings for design, information architecture, and content strategy partners.
• Co-led moderated and unmoderated usability research with financial professionals to improve NationwideFinancial.com, presenting audience-appropriate findings to UX, IT, business, and stakeholder teams.
• Designed and executed mixed-methods research on perks, rewards, and cash-back experiences using a survey of 713 participants and interviews with 9 participants, evaluating mobile app prototypes qualitatively and quantitatively and influencing the MVP2 design direction.

• Investigated how computer-supported cooperative work technologies could reduce workload and improve communication for families experiencing the stress of cancer treatment.
• Applied thematic analysis and deductive coding to qualitative data and prototype evaluations focused on intra-family communication, task management, and information distribution.
• Co-authored a peer-reviewed CSCW 2024 paper on prioritising caregiving-coordination features across families and treatment phases.

• Analysed EEG data from 119 mothers as first author, measuring N400 event-related potentials to sensitive and insensitive caregiving language and correlating them with coded attachment narratives.
• Coded parent–infant free-play video for a longitudinal study of 39 families, reaching inter-rater reliability of ICC .90 and .96 across two independent coders.
• Designed and led an infant looking-time study end to end — protocol, stimuli, recruitment, consent, live behavioural coding — and rebuilt it as a remote Zoom-and-Qualtrics protocol when the labs closed.
• Cleaned and analysed three datasets in R and SPSS; first author on three conference presentations. Read the case study →